focus group
US /ˈfoʊ.kəs ˌɡruːp/
UK /ˈfəʊ.kəs ˌɡruːp/
名詞
焦點小組
a diverse group of people assembled to participate in a guided discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, television series, etc.
範例:
•
The company used a focus group to test reactions to their new advertising campaign.
該公司利用焦點小組測試了對新廣告活動的反應。
•
Politicians often rely on focus groups to gauge public opinion.
政客們經常依靠焦點小組來衡量公眾輿論。